- Enterprise
- E-learning
- SEO
Mind Tools
Mind Tools is one of the leading e-learning brands and is globally recognised. Over the years they had built great authority, but wanted to stay ahead of the curve and own the market for some of the biggest terms in the industry.
2M+
monthly organic visits
- Yearly organic traffic
- 24M
- New visits from optimised pages
- 100,000s
- Industry giants outranked
- 3
The challenge
Build on the millions of views they already get every year, and take ownership of the most competitive terms in e-learning.
What we did
We audited the entire funnel to map out the high-impact pages that could be optimised to drive additional growth.
From there, we focused on content optimisation for some of the top terms in e-learning.
- Porter’s Five Forces
- SWOT Analysis
- SMART goals
The result
This led to hundreds of thousands of new visits, outcompeting some of the biggest publishers on the web.
Outranked on the biggest terms in e-learning
- Investopedia
- Harvard Business Review
- Forbes
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