- Enterprise
- E-learning
- SEO
BBC Maestro
BBC Maestro is one of the leading e-learning brands and is globally recognised. They wanted to become category leaders for their upcoming courses and dominate Google search for hundreds of new terms in each course category.
323%
year-over-year growth
- YoY growth
- 323%
- Optimised articles
- 240
- New ranking terms
- 100s
The challenge
Become the category leader for every upcoming course, and rank for hundreds of new terms across each course category.
What we did
We built out a market share approach, keyword research, content briefs and next-level strategic optimisation.
From there, we rolled out 240 highly optimised articles that nailed the search intent for each one of their courses.
The result
This led to 323% year-over-year growth, with hundreds of new terms ranking within just a few months.
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